The Juice - February

Hi there, 

Welcome to the last month of winter and another fresh newly pressed issue of The Juice, Pomegranate's unmissable source for all things digital, marketing, design and creative.

Juice of the Month

Our team have been helping their local communities. Duncan assisted in a soup kitchen for the charity Genesis Trust. Joe planted trees to help reduce our carbon footprints. Barbara gave blood to help those in emergencies. And Eduardas spent his Christmas day organising and hosting the Christmas dinner to the homeless.

Juicy bite

So what really is the goal of customer retention? Is it to get as much money or as many purchases as you can? Or is it something far more valuable such as the quality of customer relationships? Retention is often proof of this quality, it’s something that offers a far more emotional measure.

Digital Insight 

58% of customers are not using the loyalty programs they have signed up for.How do you retain loyalty in a disrupted world? Watch our webinar to learn the preparation needed for these behavioural changes.  

Upcoming Diary Dates

18th Feb: vPodcast (LAUNCH) 

The Naked Truths about CRO with Mike Teasdale.

18-19th Mar: C+UX Expo,

Join us at stand 1230 at the C+UX expo, at London ExCel. Ask us for your free ticket. 

Pommunity 🌎

Tuesday 11th Feb marks ‘Safer internet day 2020’. Pomegranate has donated to St Georges School, Wiltshire, to support in providing workshops around the safer internet use for children. They also has online safety displays for parents to advise on the dangers of children being online. More details to follow.

Reading

Magnus: Nicholas finds himself on a remote Greek island in the betrayal of a master trickster, tangled in the darkest of psychological games not knowing what is reality or an illusion. 

Watching

For Sama: BAFTA film award winner 2020, For Sama. A documentary showing the deepest struggles of a mother raising her daughter through the Syrian war. 

Juicy Links:

🔴What colour is your name  

🍔How McDonald's revolutionised business

  🖥 iMac made entirely of glass 

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• Coming Next
• 
  Preparing for the changing world of digital personalisation
• Our impact at St Georges School