--- title: The Juice - February description: The February Juice composes of our team helping their local charities, a deep dive into customer retention and loyalty and our donation to a local school. image: https://content.pomegranate.co.uk/hubfs/Hero-Juice@2x-1.jpg --- [![2f8b462776d4432b9a809fb82edeb4af](https://content.pomegranate.co.uk/hubfs/2f8b462776d4432b9a809fb82edeb4af.svg "2f8b462776d4432b9a809fb82edeb4af")](https://www.pomegranate.co.uk/home) [Say Hello](https://www.pomegranate.co.uk/say-hello) [![white](https://content.pomegranate.co.uk/hubfs/white.svg "white")](https://www.pomegranate.co.uk/home) [![2b21a864bc114957a1bac47fa7aa75ea](https://content.pomegranate.co.uk/hubfs/2b21a864bc114957a1bac47fa7aa75ea.jpg "2b21a864bc114957a1bac47fa7aa75ea")](https://content.pomegranate.co.uk/news-views-article-2020/the-juice-feb#) Pomegranate, a digital experience agency for brands who need strategic commercial solutions that deliver now and grow with time. 5 Charterhouse Buildings Goswell Road, London, EC1M 7AN [ +44 (0)20 7336 7322](tel:+44%20(0)20%207336%207322) [hello@pomegranate.co.uk](mailto:hello@pomegranate.co.uk) - [News & views ](https://content.pomegranate.co.uk/news-views-article-2020) / - The Juice - February News & Views # The Juice - February - Share post on - [![twitter](https://content.pomegranate.co.uk/hubfs/twitter.svg)](http://twitter.com/share?url=https://content.pomegranate.co.uk/news-views-article-2020/the-juice-feb) - [![linkedin](https://content.pomegranate.co.uk/hubfs/linkedin.svg)](http://www.linkedin.com/shareArticle?mini=true&url=https://content.pomegranate.co.uk/news-views-article-2020/the-juice-feb) ![](https://content.pomegranate.co.uk/hubfs/Hero-Juice@2x-1.jpg) Abby | 12th Feb 20 Hi there,  Welcome to the last month of winter and another fresh newly pressed issue of The Juice, Pomegranate's unmissable source for all things digital, marketing, design and creative. [![Don't miss out ](https://no-cache.hubspot.com/cta/default/4547781/9dcea4ca-1767-437f-98c3-4915e16102c2.png)](https://cta-redirect.hubspot.com/cta/redirect/4547781/9dcea4ca-1767-437f-98c3-4915e16102c2) ## ![https://www.pomegranate.co.uk/news/details/christmas-wheel?utm_source=hs_email&utm_medium=email&_hsenc=p2ANqtz--yYabYIPS_WloSWvZQNYOxo5j9DY3Qy5pI0pKwIklAhV3qEfe4acmCNFFoxM4E-3mAyu37](https://content.pomegranate.co.uk/hs-fs/hubfs/Webp.net-gifmaker%20(8)-1-1.gif?width=600&name=Webp.net-gifmaker%20(8)-1-1.gif)Juice of the Month Our team have been helping their local communities. Duncan assisted in a soup kitchen for the charity Genesis Trust. Joe planted trees to help reduce our carbon footprints. Barbara gave blood to help those in emergencies. And Eduardas spent his Christmas day organising and hosting the Christmas dinner to the homeless. [![More on their stories ](https://no-cache.hubspot.com/cta/default/4547781/0516f8cc-8734-4833-86db-c6e75fa09f0c.png)](https://cta-redirect.hubspot.com/cta/redirect/4547781/0516f8cc-8734-4833-86db-c6e75fa09f0c)   ## ![https://www.pomegranate.co.uk/news/details/retention-loyalty?utm_source=hs_email&utm_medium=email&_hsenc=p2ANqtz--yYabYIPS_WloSWvZQNYOxo5j9DY3Qy5pI0pKwIklAhV3qEfe4acmCNFFoxM4E-3mAyu37](https://content.pomegranate.co.uk/hs-fs/hubfs/shutterstock_1291581247-min.jpg?width=4457&name=shutterstock_1291581247-min.jpg)**Juicy bite** So what really is the goal of customer retention? Is it to get as much money or as many purchases as you can? Or is it something far more valuable such as the quality of customer relationships? Retention is often proof of this quality, it’s something that offers a far more emotional measure. [![Read More](https://no-cache.hubspot.com/cta/default/4547781/7e3df1b7-591c-4a44-b20c-3f2242055634.png)](https://cta-redirect.hubspot.com/cta/redirect/4547781/7e3df1b7-591c-4a44-b20c-3f2242055634)   **Digital Insight ** 58% of customers are not using the loyalty programs they have signed up for.How do you retain loyalty in a disrupted world? Watch our webinar to learn the preparation needed for these behavioural changes.   [![Watch Here ](https://no-cache.hubspot.com/cta/default/4547781/adf3d234-8a0b-4ff9-80c0-5e48457ede2a.png)](https://cta-redirect.hubspot.com/cta/redirect/4547781/adf3d234-8a0b-4ff9-80c0-5e48457ede2a) ## **Upcoming Diary Dates** ![blog2](https://content.pomegranate.co.uk/hs-fs/hubfs/The-juice-2.1_Pomegrante/blog2.jpg?width=144&name=blog2.jpg) **18th Feb: vPodcast (LAUNCH)  ** The Naked Truths about CRO with Mike Teasdale.   ![https://www.cu-experienceshow.co.uk/?utm_source=hs_email&utm_medium=email&_hsenc=p2ANqtz--yYabYIPS_WloSWvZQNYOxo5j9DY3Qy5pI0pKwIklAhV3qEfe4acmCNFFoxM4E-3mAyu37](https://content.pomegranate.co.uk/hs-fs/hubfs/shutterstock_707670694.jpg?width=137&name=shutterstock_707670694.jpg) 18-19th Mar: [C+UX Expo,](http://www.cu-experienceshow.co.uk/?utm_source=hs_email&utm_medium=email&_hsenc=p2ANqtz-8bBY3L9mq99mBdMsAcNTMD6CQJYOd8WlCr69ggFo1DDONLpzOz8RpY4nPEZW0jRdZKxhs5) Join us at stand** 1230** at the C+UX expo, at London ExCel. ***Ask us for your free ticket. ***   ![Square image to use on social media](https://content.pomegranate.co.uk/hs-fs/hubfs/Square%20image%20to%20use%20on%20social%20media.png?width=614&name=Square%20image%20to%20use%20on%20social%20media.png) ## Pommunity 🌎 Tuesday 11th Feb marks ‘Safer internet day 2020’. Pomegranate has donated to St Georges School, Wiltshire, to support in providing workshops around the safer internet use for children. They also has online safety displays for parents to advise on the dangers of children being online. **More details to follow.** ![https://www.theguardian.com/books/booksblog/2011/jul/31/summer-readings-the-magus-john-fowles?utm_source=hs_email&utm_medium=email&_hsenc=p2ANqtz--yYabYIPS_WloSWvZQNYOxo5j9DY3Qy5pI0pKwIklAhV3qEfe4acmCNFFoxM4E-3mAyu37](https://content.pomegranate.co.uk/hs-fs/hubfs/The-juice-2.1_Pomegrante/img_05-1.jpg?width=200&name=img_05-1.jpg)**Reading** **Magnus: **Nicholas finds himself on a remote Greek island in the betrayal of a master trickster, tangled in the darkest of psychological games not knowing what is reality or an illusion.  ![https://www.youtube.com/watch?v=vsvBqtg2RM0&utm_source=hs_email&utm_medium=email&_hsenc=p2ANqtz--yYabYIPS_WloSWvZQNYOxo5j9DY3Qy5pI0pKwIklAhV3qEfe4acmCNFFoxM4E-3mAyu37](https://content.pomegranate.co.uk/hs-fs/hubfs/The-juice-2.1_Pomegrante/img_06.jpg?width=198&name=img_06.jpg)**Watching ** [For Sama: ](https://www.youtube.com/watch?v=vsvBqtg2RM0&utm_source=hs_email&utm_medium=email&_hsenc=p2ANqtz-8bBY3L9mq99mBdMsAcNTMD6CQJYOd8WlCr69ggFo1DDONLpzOz8RpY4nPEZW0jRdZKxhs5)BAFTA film award winner 2020, For Sama. A documentary showing the deepest struggles of a mother raising her daughter through the Syrian war.  ![img_07](https://content.pomegranate.co.uk/hs-fs/hubfs/The-juice-2.1_Pomegrante/img_07.jpg?width=196&name=img_07.jpg) **Juicy Links: ** 🔴[What colour is your name  ](https://synesthesia.me/see-your-name?utm_source=hs_email&utm_medium=email&_hsenc=p2ANqtz-8bBY3L9mq99mBdMsAcNTMD6CQJYOd8WlCr69ggFo1DDONLpzOz8RpY4nPEZW0jRdZKxhs5) [🍔How McDonald's revolutionised business](https://www.bbc.co.uk/news/business-51208592?utm_source=hs_email&utm_medium=email&_hsenc=p2ANqtz-8bBY3L9mq99mBdMsAcNTMD6CQJYOd8WlCr69ggFo1DDONLpzOz8RpY4nPEZW0jRdZKxhs5) 🖥 [iMac made entirely of glass ](https://www.macrumors.com/2020/01/27/apple-patent-mac-single-sheet-of-glass/?utm_source=hs_email&utm_medium=email&_hsenc=p2ANqtz-8bBY3L9mq99mBdMsAcNTMD6CQJYOd8WlCr69ggFo1DDONLpzOz8RpY4nPEZW0jRdZKxhs5) - --- ** ** - **Coming Next** - ** **Preparing for the changing world of digital personalisation - Our impact at St Georges School      [Juice](https://content.pomegranate.co.uk/news-views-article-2020/tag/juice) [Digital](https://content.pomegranate.co.uk/news-views-article-2020/tag/digital) [retention](https://content.pomegranate.co.uk/news-views-article-2020/tag/retention) [PREVIOUS ARTICLE](https://www.pomegranate.co.uk/news/details/jan-juice) ##### [The January Juice ](https://www.pomegranate.co.uk/news/details/jan-juice) [Next Article](https://www.pomegranate.co.uk/news/details/ux-bad-habits) ##### [Is UX to blame for bad habits](https://www.pomegranate.co.uk/news/details/ux-bad-habits) [![2f8b462776d4432b9a809fb82edeb4af](https://content.pomegranate.co.uk/hubfs/2f8b462776d4432b9a809fb82edeb4af.svg "2f8b462776d4432b9a809fb82edeb4af")](https://www.pomegranate.co.uk/home) - [![linkedinred](https://content.pomegranate.co.uk/hubfs/linkedinred.svg) ](https://www.linkedin.com/company/pomegranate-media-ltd) - [![twitterred](https://content.pomegranate.co.uk/hubfs/twitterred.svg)](https://twitter.com/Pomegranate_exp) 5 Charterhouse Buildings Goswell Road, London, EC1M 7AN [(map)](https://www.google.com/maps?ll=51.522896,-0.098168&z=16&t=m&hl=en&gl=GB&mapclient=embed&cid=12105635701144886612) General enquires - [hello@pomegranate.co.uk](mailto:hello@pomegranate.co.uk) - [+44 (0)20 7336 7322](tel:+44%20(0)20%207336%207322) Business enquires - [duncan@pomegranate.co.uk](mailto:duncan@pomegranate.co.uk) - [+44 (0)20 7336 7343](tel:+44%20(0)20%207336%207343) © Pomegranate Media LTD - [ Terms & Conditions](https://www.pomegranate.co.uk/terms) - [ Cookies & Privacy](https://www.pomegranate.co.uk/cookies)