--- title: The Juice - June description: Welcome to another fresh newly pressed issue of The Juice, Pomegranate's unmissable source for all things digital, marketing, design and creative.  image: https://content.pomegranate.co.uk/hubfs/Hero-Juice@2x.jpg --- [![2f8b462776d4432b9a809fb82edeb4af](https://content.pomegranate.co.uk/hubfs/2f8b462776d4432b9a809fb82edeb4af.svg "2f8b462776d4432b9a809fb82edeb4af")](https://www.pomegranate.co.uk/home) [Say Hello](https://www.pomegranate.co.uk/say-hello) [![white](https://content.pomegranate.co.uk/hubfs/white.svg "white")](https://www.pomegranate.co.uk/home) [![2b21a864bc114957a1bac47fa7aa75ea](https://content.pomegranate.co.uk/hubfs/2b21a864bc114957a1bac47fa7aa75ea.jpg "2b21a864bc114957a1bac47fa7aa75ea")](https://content.pomegranate.co.uk/news-views-article-2020/the-juice-0-0-0#) Pomegranate, a digital experience agency for brands who need strategic commercial solutions that deliver now and grow with time. 5 Charterhouse Buildings Goswell Road, London, EC1M 7AN [ +44 (0)20 7336 7322](tel:+44%20(0)20%207336%207322) [hello@pomegranate.co.uk](mailto:hello@pomegranate.co.uk) - [News & views ](https://content.pomegranate.co.uk/news-views-article-2020) / - The Juice - June # The Juice - June - Share post on - [![twitter](https://content.pomegranate.co.uk/hubfs/twitter.svg)](http://twitter.com/share?url=https://content.pomegranate.co.uk/news-views-article-2020/the-juice-0-0-0) - [![linkedin](https://content.pomegranate.co.uk/hubfs/linkedin.svg)](http://www.linkedin.com/shareArticle?mini=true&url=https://content.pomegranate.co.uk/news-views-article-2020/the-juice-0-0-0) ![](https://content.pomegranate.co.uk/hubfs/Hero-Juice@2x.jpg) Abby | | Hi there,  | | --- | | There’s some light at the end of the tunnel and we are finally starting to see a little bit of normality! Not so much normality that we are back down the pub drinking, or even back to our lonely plants in the office, but slowly we are getting there. How are your office plants coping?  Want to be the first to see our exclusive insights?  Sign up to our monthly Juice:   [![Don't miss out ](https://no-cache.hubspot.com/cta/default/4547781/9dcea4ca-1767-437f-98c3-4915e16102c2.png)](https://cta-redirect.hubspot.com/cta/redirect/4547781/9dcea4ca-1767-437f-98c3-4915e16102c2) | | --- |  ![ezgif.com-optimize](https://content.pomegranate.co.uk/hubfs/ezgif.com-optimize.gif) ## We've had a makeover! This month, we felt we should seize the moment and push ourselves that bit harder. We have redesigned most of our website with fresh new copy, a new sleek feel and, most importantly, our new Ei, lab and solution pages! **Go on check them out! Plus, be sure to give us some feedback.** [![Take a peek! ](https://no-cache.hubspot.com/cta/default/4547781/f077ca92-9767-46c8-8101-1408486a186a.png)](https://cta-redirect.hubspot.com/cta/redirect/4547781/f077ca92-9767-46c8-8101-1408486a186a)   ![Screenshot 2020-05-29 at 16.55.46](https://content.pomegranate.co.uk/hs-fs/hubfs/Screenshot%202020-05-29%20at%2016.55.46.png?width=904&name=Screenshot%202020-05-29%20at%2016.55.46.png) ## Introducing Emotional Ignition Thanks to Coronavirus we haven’t been able to test-run our brand new lab! Instead, we have applied all our effort into the remote testing capabilities we have been developing. We are pleased to introduce Emotional Ignition remote testing! Through our nifty design methodology and leading testing facilities, we are finally able to give you the most accurate answers for improving Brand, CX strategy, UX and product. Find out more about what we offer both in-lab and remotely. [![See the next generation of testing ](https://no-cache.hubspot.com/cta/default/4547781/1b7f7d60-ed16-4063-8587-de9e5edd441d.png)](https://cta-redirect.hubspot.com/cta/redirect/4547781/1b7f7d60-ed16-4063-8587-de9e5edd441d)   ![Web Banner - 1288x505](https://content.pomegranate.co.uk/hs-fs/hubfs/Web%20Banner%20-%201288x505.png?width=1288&name=Web%20Banner%20-%201288x505.png)     ## CRO Needs A Kick Up The Arse!! We ran a successful remote webinar last week exploring the Now, Next and Near of Conversion Rate Optimisation. We taught you the most important building blocks to convert effectively, as well as how to get deeper with your audience, think beyond features and functions, and prepare for the technology of the future.** Missed it?  Not to worry we have recorded it for you!** **[![Learn Here](https://no-cache.hubspot.com/cta/default/4547781/c1cb0b61-db4c-4c68-ae51-8ade1ee8c32d.png)](https://cta-redirect.hubspot.com/cta/redirect/4547781/c1cb0b61-db4c-4c68-ae51-8ade1ee8c32d)** | ## Check out our latest... | | --- | ![shutterstock_1206406111-1](https://content.pomegranate.co.uk/hs-fs/hubfs/shutterstock_1206406111-1.jpeg?upscale=true&upscale=true&width=399&name=shutterstock_1206406111-1.jpeg)   ## [Forget Simple. Think Effective! ](https://content.pomegranate.co.uk/news-views-article-2020/blowing-the-world-of-ux-apart.-keep-doing-what-youre-doing...and-fail?utm_campaign=Newsletter&utm_source=hs_email&utm_medium=email&_hsenc=p2ANqtz--D_vs6EM5CnBMX3ObRcOP-CT2Al2UqyS6s95vdWnN8tZw5aiNyqWdNXg3E4UzRfvL1gjPW) | ![shutterstock_1203065215-1-1](https://content.pomegranate.co.uk/hs-fs/hubfs/shutterstock_1203065215-1-1.jpeg?upscale=true&upscale=true&width=400&name=shutterstock_1203065215-1-1.jpeg) ## [Your brand is your Reputation ](https://content.pomegranate.co.uk/news-views-article-2020/your-brand-is-your-reputation?utm_campaign=Newsletter&utm_source=hs_email&utm_medium=email&_hsenc=p2ANqtz--D_vs6EM5CnBMX3ObRcOP-CT2Al2UqyS6s95vdWnN8tZw5aiNyqWdNXg3E4UzRfvL1gjPW) | | --- | | ![CRO-Brochure-PomeBanner-1](https://content.pomegranate.co.uk/hs-fs/hubfs/CRO-Brochure-PomeBanner-1.jpg?width=419&name=CRO-Brochure-PomeBanner-1.jpg) ## T[he Pomegranate Accelerated Solutions](https://www.pomegranate.co.uk/news/playbook/accelerated-conversion-solutions?utm_campaign=Newsletter&utm_source=hs_email&utm_medium=email&_hsenc=p2ANqtz--D_vs6EM5CnBMX3ObRcOP-CT2Al2UqyS6s95vdWnN8tZw5aiNyqWdNXg3E4UzRfvL1gjPW) | | --- | | ## [Ei tells you why! ](https://content.pomegranate.co.uk/hubfs/Ei%20tells%20you%20why.pdf?utm_campaign=Newsletter&utm_source=hs_email&utm_medium=email&_hsenc=p2ANqtz--D_vs6EM5CnBMX3ObRcOP-CT2Al2UqyS6s95vdWnN8tZw5aiNyqWdNXg3E4UzRfvL1gjPW)   | ![Brain_Shadow 3](https://content.pomegranate.co.uk/hs-fs/hubfs/Brain_Shadow%203.png?upscale=true&upscale=true&width=204&name=Brain_Shadow%203.png) | | --- | --- | ![Hero (1)-1](https://content.pomegranate.co.uk/hs-fs/hubfs/Hero%20(1)-1.png?width=981&name=Hero%20(1)-1.png) ### **Pommunity 🌎** This month we have been answering your questions on the lab.  **Q:  We’ve heard about eye tracking and facial recognition before, what so special about yours...?** **A:** **Our lab managers say**:* Ours uses cutting edge technology to measure what people respond to emotionally and why they respond in the ways that they do. Our equipment also measures brain waves, galvanic skin response, heart rate variability, eye and mouse movements and facial expressions to help us determine where your digital content is succeeding in engaging users and where it’s falling flat. Our results are fast, accurate and focused on what matters most in consumer decision making: subconscious emotion.  ***Tweet or message us your questions we'd be happy to answer them! ** | | | | --- | --- |   | ## Reading | | --- | | **![deena-englard-n1hnoJRIKzw-unsplash](https://content.pomegranate.co.uk/hs-fs/hubfs/deena-englard-n1hnoJRIKzw-unsplash.jpg?quality=low&width=257&name=deena-englard-n1hnoJRIKzw-unsplash.jpg)** | **[🥦🍏Eat your greens!!](https://www.kobo.com/gb/en/ebook/eat-your-greens-4?gclid=EAIaIQobChMIwuHlyo3g6QIVyLHtCh2CQwEMEAQYASABEgIzHvD_BwE&utm_campaign=Newsletter&utm_source=hs_email&utm_medium=email&_hsenc=p2ANqtz--D_vs6EM5CnBMX3ObRcOP-CT2Al2UqyS6s95vdWnN8tZw5aiNyqWdNXg3E4UzRfvL1gjPW)**** ** How to emotionally connect with your customers through the science of marketing.  Looking deeply into knowledge, data and technology to really enhance marketing techniques.  Duncan's loving it! | | --- | --- | | ## Watching | | --- | | ![scheier-hr-2rCggxMjd_8-unsplash](https://content.pomegranate.co.uk/hs-fs/hubfs/scheier-hr-2rCggxMjd_8-unsplash.jpg?quality=low&width=300&name=scheier-hr-2rCggxMjd_8-unsplash.jpg) | **👩🏻‍🤝‍👨🏼[Normal People: ](https://www.bbc.co.uk/iplayer/episodes/p089g8rs/normal-people?utm_campaign=Newsletter&utm_source=hs_email&utm_medium=email&_hsenc=p2ANqtz--D_vs6EM5CnBMX3ObRcOP-CT2Al2UqyS6s95vdWnN8tZw5aiNyqWdNXg3E4UzRfvL1gjPW) **From the best selling novel this film has been catching the hearts of many during a lockdown. It accurately captures the ups and downs of two young people in love.  A must watch!  | | --- | --- | | ## Listening  | | --- | | ![denise-jans--gF9ncDABpA-unsplash](https://content.pomegranate.co.uk/hs-fs/hubfs/denise-jans--gF9ncDABpA-unsplash.jpeg?upscale=true&upscale=true&width=300&name=denise-jans--gF9ncDABpA-unsplash.jpeg) | [📊Business wars:](https://podcasts.apple.com/us/podcast/id1335814741?utm_campaign=Newsletter&utm_source=hs_email&utm_medium=email&_hsenc=p2ANqtz--D_vs6EM5CnBMX3ObRcOP-CT2Al2UqyS6s95vdWnN8tZw5aiNyqWdNXg3E4UzRfvL1gjPW)** **A podcast which gives the listeners an unauthorised, real story of what drives these companies and their leaders to new heights or perhaps new lows. Starring the big brands of Nike, Adidas, Netflix and HBO.  Give it a listen!  | | --- | --- | |   |   | [Juice](https://content.pomegranate.co.uk/news-views-article-2020/tag/juice) [digital marketing](https://content.pomegranate.co.uk/news-views-article-2020/tag/digital-marketing) [ux](https://content.pomegranate.co.uk/news-views-article-2020/tag/ux) [PREVIOUS ARTICLE](https://pomegranate-co-uk-4547781.hs-sites.com/news-views-article-2020/customer-retention-vs-loyalty-0) ##### [Customer Retention Vs Loyalty](https://pomegranate-co-uk-4547781.hs-sites.com/news-views-article-2020/customer-retention-vs-loyalty-0) [Next Article](https://content.pomegranate.co.uk/news-views-article-2020/how-personalisation-can-help-grow-your-business) ##### [How personalisation can grow your business](https://content.pomegranate.co.uk/news-views-article-2020/how-personalisation-can-help-grow-your-business) [![2f8b462776d4432b9a809fb82edeb4af](https://content.pomegranate.co.uk/hubfs/2f8b462776d4432b9a809fb82edeb4af.svg "2f8b462776d4432b9a809fb82edeb4af")](https://www.pomegranate.co.uk/home) - [![linkedinred](https://content.pomegranate.co.uk/hubfs/linkedinred.svg) ](https://www.linkedin.com/company/pomegranate-media-ltd) - [![twitterred](https://content.pomegranate.co.uk/hubfs/twitterred.svg)](https://twitter.com/Pomegranate_exp) 5 Charterhouse Buildings Goswell Road, London, EC1M 7AN [(map)](https://www.google.com/maps?ll=51.522896,-0.098168&z=16&t=m&hl=en&gl=GB&mapclient=embed&cid=12105635701144886612) General enquires - [hello@pomegranate.co.uk](mailto:hello@pomegranate.co.uk) - [+44 (0)20 7336 7322](tel:+44%20(0)20%207336%207322) Business enquires - [duncan@pomegranate.co.uk](mailto:duncan@pomegranate.co.uk) - [+44 (0)20 7336 7343](tel:+44%20(0)20%207336%207343) © Pomegranate Media LTD - [ Terms & Conditions](https://www.pomegranate.co.uk/terms) - [ Cookies & Privacy](https://www.pomegranate.co.uk/cookies)