Duncan Thomas is joined by guest speaker Mike Teasdale who will be exploring the challenges many marketers face when it comes to Conversion rate optimisation, CRO programmes and the overwhelming amount of data we are now faced with.
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About the speakers
Duncan Thomas
CEO of Pomegranate
Duncan has been involved in digital strategy and experience design for over 20 years. He emerged from the world of brand planning to found Pomegranate after realising the fundamental issues that were hampering brands' success in the digital world.
Mike Teasdale
Co-founder of Harvest Digital
Mike is a serial entrepreneur, investor, professor and an expert in marketing. He is obsessed with data that delivers insight and drives action. Rather than starting with the data, he prefers to start with good questions - particularly around what we need to know to make sensible optimisations to digital channels.