5 Keys to Repeat Business

Unpack Customer loyalty before it's too late

Register Now:

Pomegranate webinar series


Part I: Customer Acquisition 

Part II: Customer Engagement 



Join us on Thursday 28th November at 11am 


Customer loyalty as we know it today is dead. 49% of customers said they would gladly switch brands for a coupon, but rewards alone are never going to make you the brand of choice.


So why are brands finding it so hard to retain them? 


In the final episode of this series, we will explore differences in customer retention vs loyalty and how to prepare for the dynamic changes in customer behaviour. 

Our Experience Director, Kailas Elmer will be sharing his knowledge from brands such as Landrover, Jaguar, ITV, Volkswagen, Electrolux, Virgin Media, Ford.


Register now to learn: 

  • what’s at stake between customer loyalty and retention
  • how to stop disruptor brands luring your loyal customers away
  • who are the current winners in the loyalty arena
  • how to get started building your customer loyalty model
  • the science behind how emotion triggers loyalty

Register Now

Your Hosts

Duncan Thomas,
Founder at Pomegranate Media Ltd

Duncan has been involved in digital strategy and experience design for over 20 years.  He emerged from the world of brand planning to found Pomegranate after realising the fundamental issues that were hampering brands' success in the digital world.

Duncan has been pioneering the concept of emotional and behavioural application into design thinking for over 5 years. His epiphany began with an intensive immersion into applied game mechanics which progressed to his partnership with the likes of Bristol Uni's Experimental Psychology Dept and the National Physical Laboratory.

Kailas Elmer
Experience Director at Pomegranate Media

Having worked with ITV, Sony, Guinness, Landrover and many more Kailas has 10 years experience creating deep relationships with products, people and place. He’s explored the integration of in-depth user research, rich analysis, human expertise, savvy writing, and user expectation to deliver seamless context-driven digital experiences.

Combining simplicity and discovery into a single vision that learns, teaches and rewards from each stage of interaction, he’s led great digital teams that have developed such diverse applications as: E-commerce sites, travel sites, community portals, publishing platforms, apps, multichannel publishing suites, and CMS suites.

Andrew Armour,
Managing Director at Benchstone Ltd

Andrew leads Professional Development programmes at Pomegranate. His career spans client and agency side marketing and management and innovation, across digital media, music, television and film, working for companies such as Yell.com, TVNZ, PRS For Music and Walt Disney.

Andrew has also led and run marketing education workshops and business programmes at; BIMM London, University of Winchester, Henley Business School, Academy of Contemporary Music and Krems Danube Universitat (Vienna).

We'd love to hear from you