--- title: Customer Retention Webinar description: Many marketers think loyalty and retention are the same. They’re wrong. We’ll show you the real differences, and why they should matter to you. image: https://content.pomegranate.co.uk/hubfs/Email02.jpg --- [![POME-W-100@2x](https://content.pomegranate.co.uk/hs-fs/hubfs/POME-W-100@2x.png?width=208&name=POME-W-100@2x.png "POME-W-100@2x")](https://www.pomegranate.co.uk) # 5 Keys to Repeat Business ### Unpack Customer loyalty before it's too late ## Watch Now 30+ Attendees **Pomegranate webinar series**   [Part I: Customer Acquisition ](https://content.pomegranate.co.uk/customer-acquisition-webinar?hsLang=en-gb) [Part II: Customer Engagement ](https://content.pomegranate.co.uk/customer-engagement-webinar-recording?hsLang=en-gb) **Part III: CUSTOMER RETENTION**   *“They may forget what you say but they will not forget how you made them feel”... *Maya Angelou   **Businesses should fear the customer. ** Customers are key to us; losing money, losing customers, being disrupted, looking stupid or ignorant, being naive or worse, slipping behind. They can hurt us with a bad review and shift away to shiny new brands unsullied by history and expectation.    Businesses **need** to take control of the brand-customer relationship.    In the final episode of this series on proactive business solutions, we explored the real differences between, customer retention and loyalty and how you need to prepare for the dynamic changes in customer behaviour.   **You will** **learn: ** - what’s at stake between customer loyalty and retention - how to stop disruptor brands luring your loyal customers away - who are the current winners in the loyalty arena - how to get started building your customer loyalty model - the science behind how emotion triggers loyalty ### Watch Now ### Your Hosts ![Duncan](https://content.pomegranate.co.uk/hs-fs/hubfs/Duncan.jpg?width=800&height=800&name=Duncan.jpg) ##### Duncan Thomas, ###### Founder at Pomegranate Media Ltd Duncan has been involved in digital strategy and experience design for over 20 years.  He emerged from the world of brand planning to found Pomegranate after realising the fundamental issues that were hampering brands' success in the digital world. Duncan has been pioneering the concept of emotional and behavioural application into design thinking for over 5 years. His epiphany began with an intensive immersion into applied game mechanics which progressed to his partnership with the likes of Bristol Uni's Experimental Psychology Dept and the National Physical Laboratory. ![DSC00092R-1](https://content.pomegranate.co.uk/hs-fs/hubfs/DSC00092R-1.jpg?width=427&height=427&name=DSC00092R-1.jpg) ##### Andrew Armour, ###### Managing Director at Benchstone Ltd Andrew leads Professional Development programmes at Pomegranate. His career spans client and agency side marketing and management and innovation, across digital media, music, television and film, working for companies such as Yell.com, TVNZ, PRS For Music and Walt Disney. Andrew has also led and run marketing education workshops and business programmes at; BIMM London, University of Winchester, Henley Business School, Academy of Contemporary Music and Krems Danube Universitat (Vienna). ## We'd love to hear from you ** ###### Call us [+44 (0)20 7336 7322](tel:+4402073367322) ** ###### Mail us [hello@pomegranate.co.uk](mailto:hello@pomegranate.co.uk) ** ###### Visit us [Pomegranate Media Ltd](https://content.pomegranate.co.uk/customer-retention-webinar#) - [**](https://content.pomegranate.co.uk/customer-retention-webinar#) - [**](https://content.pomegranate.co.uk/customer-retention-webinar#) - [**](https://content.pomegranate.co.uk/customer-retention-webinar#) - [**](https://content.pomegranate.co.uk/customer-retention-webinar#) 2017 Pomegranate Media Ltd. Company No.04406207 **Cookie & Privacy Policy**