Pomegranate webinar series
Part III: CUSTOMER RETENTION
Join us on Thursday 28th November at 11am
Customer loyalty as we know it today is dead. 49% of customers said they would gladly switch brands for a coupon, but rewards alone are never going to make you the brand of choice.
So why are brands finding it so hard to retain them?
In the final episode of this series, we will explore differences in customer retention vs loyalty and how to prepare for the dynamic changes in customer behaviour.
Our Experience Director, Kailas Elmer will be sharing his knowledge from brands such as Landrover, Jaguar, ITV, Volkswagen, Electrolux, Virgin Media, Ford.
Register now to learn:
Duncan has been involved in digital strategy and experience design for over 20 years. He emerged from the world of brand planning to found Pomegranate after realising the fundamental issues that were hampering brands' success in the digital world.
Duncan has been pioneering the concept of emotional and behavioural application into design thinking for over 5 years. His epiphany began with an intensive immersion into applied game mechanics which progressed to his partnership with the likes of Bristol Uni's Experimental Psychology Dept and the National Physical Laboratory.
Having worked with ITV, Sony, Guinness, Landrover and many more Kailas has 10 years experience creating deep relationships with products, people and place. He’s explored the integration of in-depth user research, rich analysis, human expertise, savvy writing, and user expectation to deliver seamless context-driven digital experiences.
Combining simplicity and discovery into a single vision that learns, teaches and rewards from each stage of interaction, he’s led great digital teams that have developed such diverse applications as: E-commerce sites, travel sites, community portals, publishing platforms, apps, multichannel publishing suites, and CMS suites.
Andrew leads Professional Development programmes at Pomegranate. His career spans client and agency side marketing and management and innovation, across digital media, music, television and film, working for companies such as Yell.com, TVNZ, PRS For Music and Walt Disney.
Andrew has also led and run marketing education workshops and business programmes at; BIMM London, University of Winchester, Henley Business School, Academy of Contemporary Music and Krems Danube Universitat (Vienna).