How Will You Boost Your Online Customer Engagement In 2020?

Triple customers lifetime value by making them heroes of their stories

Watch Now: Free on-demand Webinar

Learn the best eCommerce engagement strategies for 2020. 


Part II of Pomegranate Webinar Series:

Part I: Customer Acquisition 
Part III: Customer Retention

Shopware and Pomegranate joined forces to reveal the secrets of how best-performing eCommerce players engage with customers.

Having helped 100+ online retailers like L'Oréal, Bimuno, Lego, M&M and Mars, we’ve learnt exactly what works and how you can make the most of audience engagement strategies for increased commercial success.

Watch now to learn insights from industry experts Heike Zellerhoff and Duncan Thomas.

 In this webinar you will learn:

  • The key initiatives top eCommerce performers will be doing in 2020
  • The five biggest problems sellers face online
  • Differentiating your brand with smarter insights and behavioural audience segmentation
  • Human emotions and attitudes, the key to unlocking marketing success
  • Building for better engagement: how you can make your customer the hero of your website


Watching this webinar will give you an exclusive invitation to a free  eCommerce Ignition Session - giving you tailored ideas to enhance your digital success.


Watch Now

Your Hosts

Image from iOS-1
Duncan Thomas,
Founder at Pomegranate Media Ltd

Duncan has been involved in digital strategy and experience design for over 20 years.  He emerged from the world of brand planning to found Pomegranate after realising the fundamental issues that were hampering brands' success in the digital world.

Duncan has been pioneering the concept of emotional and behavioural application into design thinking for over 5 years. His epiphany began with an intensive immersion into applied game mechanics which progressed to his partnership with the likes of Bristol Uni's Experimental Psychology Dept and the National Physical Laboratory.

Heike Zellerhoff,
Key Account Manager at Shopware

Heike spearheads business development in Ireland and the UK. She has accompanied the internationalisation of Shopware from the beginning. After completing her Master’s in English and American Culture and Business Administration in Passau, Kassel and Aberdeen, Heike joined Shopware and gathered the first-hand experience in the international team, consulting customers and partners around the world, mainly in the UK.

Heike’s profound knowledge in international eCommerce and retail led to her assuming responsibility for the management of assigned markets, marketing plans and all other strategic activities. Heike is deeply involved with partners and enterprise customers across different industries, which allows her to develop tailor-made strategies for ongoing eCommerce success.


Andrew Armour,
Managing Director at Benchstone Ltd

Andrew leads Professional Development programmes at Pomegranate. His career spans client and agency side marketing and management and innovation, across digital media, music, television and film, working for companies such as Yell.com, TVNZ, PRS For Music and Walt Disney.

Andrew has also led and run marketing education workshops and business programmes at; BIMM London, University of Winchester, Henley Business School, Academy of Contemporary Music and Krems Danube Universitat (Vienna).

We'd love to hear from you