Watch our Pomegranate team and special guests for a free on-demand 30-minute webinar revealing the latest insights into how emotions really impact the effectiveness of your digital customer acquisition strategies.
Many businesses are now waking up to the power of the emotional buyer. In this webinar, we start you on the path to greater results and explain how those taking their digital experience strategy beyond features, functions and gimmicks are preparing now for the changing customer demands.
Emotional Ignition™ is Pomegranate's own process combining the best of smart UX approaches, proven design and an understanding of human motivations and behaviour online. Our Spring Webinar series and Playbook explores using EI in Acquisition, Engagement, Retention.
Watch this webinar now, by filling out the form on the right.
Duncan has been involved in digital strategy and experience design for over 20 years. He emerged from the world of brand planning to found Pomegranate after realising the fundamental issues that were hampering brands' success in the digital world.
Duncan has been pioneering the concept of emotional and behavioural application into design thinking for over 5 years. His epiphany began with an intensive immersion into applied game mechanics which progressed to his partnership with the likes of Bristol Uni's Experimental Psychology Dept and the National Physical Laboratory.
Mike is a serial entrepreneur, investor, professor and an expert in marketing. He is obsessed with data that delivers insight and drives action. Rather than starting with the data, he prefers to start with good questions - particularly around what we need to know to make sensible optimisations to digital channel management.
He is currently an Adjunct Professor at Hult International Business School and also helped to set up the IDM’s Award in Digital Copywriting. He has presented at numerous conferences, including three times at SXSW in Austin Texas, and contributed a chapter to ‘Multichannel Marketing Ecosystems: Creating Connected Customer Experiences’ (Kogan Page, 2014).
Mike is an investor in and advisor to a number of other businesses including Brainient, toucanBox, Solvasure, Pollen Capital and LoveSales.
Andrew leads Professional Development programmes at Pomegranate. His career spans client and agency side marketing and management and innovation, across digital media, music, television and film, working for companies such as Yell.com, TVNZ, PRS For Music and Walt Disney.
Andrew has also led and run marketing education workshops and business programmes at; BIMM London, University of Winchester, Henley Business School, Academy of Contemporary Music and Krems Danube Universitat (Vienna).