Duncan has been involved in digital strategy and experience design for over 20 years. He emerged from the world of brand planning to found Pomegranate after realising the fundamental issues that were hampering brands' success in the digital world.
Duncan has been pioneering the concept of emotional and behavioural application into design thinking for over 5 years. His epiphany began with an intensive immersion into applied game mechanics which progressed to his partnership with the likes of Bristol Uni's Experimental Psychology Dept and the National Physical Laboratory.
Heike spearheads business development in Ireland and the UK. She has accompanied the internationalisation of Shopware from the beginning. After completing her Master’s in English and American Culture and Business Administration in Passau, Kassel and Aberdeen, Heike joined Shopware and gathered the first-hand experience in the international team, consulting customers and partners around the world, mainly in the UK.
Heike’s profound knowledge in international eCommerce and retail led to her assuming responsibility for the management of assigned markets, marketing plans and all other strategic activities. Heike is deeply involved with partners and enterprise customers across different industries, which allows her to develop tailor-made strategies for ongoing eCommerce success.
Andrew leads Professional Development programmes at Pomegranate. His career spans client and agency side marketing and management and innovation, across digital media, music, television and film, working for companies such as Yell.com, TVNZ, PRS For Music and Walt Disney.
Andrew has also led and run marketing education workshops and business programmes at; BIMM London, University of Winchester, Henley Business School, Academy of Contemporary Music and Krems Danube Universitat (Vienna).